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If you want to achieve a really toned-down look, I recommend trying the brown shade. I often reach for the brown color on days when I want to look natural and put together. Just know you won't get much volume with this pick; it's primarily intended for a hint of length and definit

For a true brown shade with a touch of shimmer, Coffee Bean by Revlon is a fabulous choice (not to mention a '90s classic). Despite the pearlescent finish, I love how this lipstick feels subtle enough for daytime, but still playful enough for nightt

In the age of YouTube tutorials and Instagram makeup, the signature eyeliner style of our current decade has to be a graphic, precise cat eye . Liquid or gel eyeliner is usually used to execute this l

L'Oreal is another drugstore favorite with several standout brown lipstick shades, specifically for their classic Colour Riche Original Satin Lipstick. Not only am I obsessed with the luxe gold packaging (at only a $13 price point), but also the warm brown hue of the Brazil Nut shade, which is a go-to for an everyday brown

This mascara felt like a beauty treatment for my lashes. It’s made with nourishing ingredients like shea butter and a carnauba–candelilla wax blend, which give the formula a creamy, buildable texture. It goes on smoothly and evenly while feeling conditioning and comfortable on lashes (zero stickiness). I also loved the look: clean separation, a natural curl, and sexy length. It’s not going to be your bold, volumizing go-to, but rather an easy pick for everyday w

The majority of mascaras can make your lashes longer, but none of them have made it look as if I had lash extensions like this one from Milani. It only took two swipes for my lashes to reach above my eyelids, and every swipe after that just lengthened and separated my lashes even more to create a similar effect to extensions. The formula is very lightweight, and my lashes didn’t feel weighed down or irritated while applying or during wear. It also didn’t feel sticky or goopy while applying—it had a smooth feel that made for an easy, clump-free application. Once it dried down, I loved how it looked dramatic but not overdone. It adds minimal volume, but the extreme length makes up for

With brown mascara trending on TikTok in 2025 and chocolate being the "it" color of fall, we’re all for trying this trend. Our tester loved the brown shade of this tubing mascara, noting it was clearly brown, but not too light on her dark lashes. She also appreciated how smoothly the lightweight formula applied, creating a super-defined look. Expect lift and length, rather than curl and volume, she shares. The tapered, dense brush performs nicely, coating the lower lashline without leaving any smud

Hello, color! The '80s saw heavy, smudged eyeliner paired with pastel eye shadow and frosted lips. Sometimes the eyeliner was basic black, but often it was technicolor neon, just like the spandex. Bring back the '80s with some loud liquid eyeliner like Nyx's Vivid Brights Eyeli

For a sexy, dramatic lash look, this mascara will make you feel a little like Twiggy. It’s a true thickening formula, delivering instant volume and curl that holds for hours. The inky black shade is flattering and really brightens the eyes. The wand, however, isn’t the most precise—it’s a thick, curved brush—so I needed a clean spoolie to comb out a few clumps. Because it’s so pigmented, applying it slowly gives the best results. The one caveat: while it claims to be smudge- and flake-proof, I did see some transfer on the lower lashes. Even with some small smudging, my lashes stayed coated, lifted, and impressively intact. It washes off easily, sometimes leaving a bit of residue, but nothing a good makeup remover can’t tac

Formula: During testing, I noticed that some tubing mascaras tend to have a somewhat drier formula than traditional ones—almost like a standard mascara that is slightly dried out. This is great during application as they run a smaller risk of creating a mess all over the eyelids. But, it's not as beneficial if you like to apply multiple coats in one sitting, as it can dry on the lashes almost immediately. When looking for a tubing mascara, think of how you like to apply your mascara every day to see if you’d like a formula that runs more wet or dry. Some mascaras also aren’t labeled as tubing (even if they are), so it can be difficult to determine if you have a true tubing formula. London-based makeup artist Kenneth Soh says to look to the ingredient list, as "proper tubing mascaras contain propanediol, 10-dimethicone, polysilicon-11, cera alba, or glyceryl stearate." These are all types of polymers that constitute a tubing masc

There’s a lot to consider when buying a mascara for mature eyes—it’s not just a wand and a brush. Take into consideration whether it’s waterproof or Makeupinsight.Com long-wear (the latter is better for the over-35 crowd, since it’s easier to remove). Check the label to see if it’s a tubing or regular mascara, what benefits it offers (and how that matches with your needs), and what conditioning ingredients it features. "The biggest challenge generally comes from the eyelash thinning and skin laxity around the eye," explains Bartlett. "Volume, curl, structure, and longevity will be your friends, so look for thickening, curling, and smudge-proof formulas." She’s also a fan of tubing mascaras, as the fibers can really add depleted length and volume back in just a few swi